Audiovox Prestige Platinum APS-250 Spécifications télécharger pdf (Page 12)

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RE&T: 2011 Source Book

July2010

F-250/F-350/F-450

SD Pickups

F-250/F-350/F-450

Super Duty

Pickups

Vocational Segmentation

— The Super Duty

Customer

— Retail Owner/Operator

— Contractor/Tradesman

— Stake/Platform

— Service/Utility

on this page

2011

F-250/F-350/

F-450

Super Duty

Pickups

Retail

Owner/Operator

Personal

Commercial

Box Delete

Service/Utility

Contractor/

Tradesman

Stake/Platform

The Super Duty

Customer

Commercial

These buyers need trucks that are able to do a specific job. Their reasons for buying may be just as

specific, for example:

• Afunctionalanddependablevehicle

• Lowoperatingcost

• Highpowerandtorquerequirements

Commercial customers are expected to make up about 20 percent of the Super Duty market. Super Duty Pickups

offer these buyers a variety of weight classes, heavy-duty suspensions, powerful powertrains and a number of

heavy-duty options.

Small Business

This category includes single-vehicle owners/operators or those with fewer than five vehicles. Many of these buyers are

“mixed use” operators, meaning that they use their vehicles for both business and personal purposes. Small-business

customers are expected to account for about 30 percent of the Super Duty market. Because their work trucks may also

double as family vehicles, these buyers may be especially interested in comfort and convenience features.

Heavy-duty Recreational

These customers want a truck with enhanced towing capabilities for a large travel trailer, multi-horse trailer or

heavyboat.They’realsolookingfortrucksthatcanbeusedascampers.Thesebuyersareexpectedtomakeup

about 50 percent of the Super Duty market. Because of their special requirements for towing, off-road use or extra

passengers, these buyers may be especially interested in four-wheel drive, dual-rear-wheel models or the 4-door

SuperCab or Crew Cab.

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Audiovox Prestige Platinum APS-250 Spécifications Page 12

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